United Airlines and Continental Airlines have revealed refinements to the visual branding for the huge new carrier that would result from the proposed merger between the two airlines.
The new logo displays the combined company’s brand name in capital letters (UNITED) in a custom sans-serif font, joined with the global mark which has represented Continental’s brand image since 1991.
This is how the new United Airlines logo will look once United and Continental Airlines have merged
A corresponding update of the combined airline’s aircraft livery will adopt Continental Airlines’ livery, colors and design, including its blue-gold-white globe image on the tail, combined with the new-style UNITED name on the fuselage.
United Airlines and Continental Airlines have revealed refinements to the visual branding for the new global airline that will result from the proposed merger of the two carriers. They say the logo and livery create a more modern look which will be reflective of the world's largest airline
Both airlines have earned strong brand recognition in one of the world’s most visible and highly competitive businesses. They say the new visual identity builds upon the significant value of each airline’s current brand, while advancing the combined airline’s future brand image.
Related to this story:
- United Seeks Approval to Launch Los Angeles-Shanghai Service
- United and Continental Complete Their Merger
- Continental-United Merger to Go Ahead Following Shareholder Approval
- Southwest Will Serve Newark if Continental-United Merger is Approved Soon
- European Commission Approves Continental-United Merger
