JetBlue Introduces ‘Barcode’ Tailfin Livery Design, on a New A320

by Staff on September 7, 2010

JetBlue Airways has introduced a new tailfin livery design, ‘Barcode,’ on the latest aircraft to join its fleet.

Also introduced with the new tailfin livery is a new, larger, JetBlue logo on the fuselage of the aircraft. All JetBlue Airways aircraft will eventually feature this new fuselage logo.


The Airbus A320, named ‘All Blue Can Jet,’ was unveiled to hundreds of customers at its home port of John F. Kennedy International Airport, Terminal 5 on September 7. The date is the first day of “All You Can Jet”, unlimited travel for customers who purchased an “All You Can Jet” pass for 30 days of flying, through October 6.

JetBlue Airways introduced its newest tailfin livery design, 'Barcode,' on a newly delivered Airbus A320 on September 7, 2010

“We love our Jetters,” says Marty St. George, JetBlue’s senior vice president of marketing and commercial strategy. “They inspired us to name the latest aircraft, ‘All Blue Can Jet’ in their honor, which sports the new ‘Barcode’ tailfin design. We couldn’t think of a better time to unveil this new design to our customers than the first day of pass travel.”

‘Barcode’ is the ninth tailfin design introduced by JetBlue Airways since it began flying in February 2000.

In keeping with JetBlue’s new fuselage design, the JetBlue logo on the aircraft is entirely dark blue and featured prominently. All future aircraft-livery refresh cycles will convert the fuselage logo to the enlarged JetBlue logo. The new Barcode paint scheme will be scheduled into the airline’s current paint-refresh timeline.

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