Trending
  • New International Network Boosts Avianca Brasil’s Growth December 28, 2017
  • InterCaribbean Airways to Expand with Regional Jets June 23, 2017
  • Korean Air Receives Its First Boeing 787-9 February 22, 2017
  • Air China to Offer Shanghai-Barcelona Non-Stop Service February 22, 2017
  • Juneyao Airlines Finalizes Order for Five Boeing 787-9s February 17, 2017
  • WestJet to Add Services and More Flights from Québec Province February 13, 2017
  • Air Canada Unveils A New Livery ‒ Again February 9, 2017
  • Singapore Airlines Plans Order for 20 777-9s and 19 More 787-10s February 9, 2017
  • South Africa’s Airlink to Operate a Fleet of E-Jets January 19, 2017
  • Saudi Arabia’s Flynas Orders up to 120 A320neo-Family Jets January 17, 2017
    • Home
    • About
    • Reviews
    • Fare Sales
    • Hotel Deals
    • Images
    • Categories
      • Airlines
      • Aircraft
      • Airports
      • Destinations
      • Hotels
      • Travel Technology
      • Travel Tips
      • Events
      • More
      • Sustainable Tourism
  • Home
  • About
  • Reviews
  • Fare Sales
  • Hotel Deals
  • Images
  • Categories
    • Airlines
    • Aircraft
    • Airports
    • Destinations
    • Hotels
    • Travel Technology
    • Travel Tips
    • Events
    • More
    • Sustainable Tourism

Japan Airlines Decides to Re-Adopt Flying-Crane Logo

Airlines January 19, 2011 Staff

The JAL Group has decided to re-adopt the iconic logo it used for many years, to symbolize a fresh start for the airline group...

The JAL Group (JAL) has decided to re-adopt the iconic logo it used for many years, to symbolize a fresh start for the airline group as it adopts a new corporate policy.

The motif Japan Airlines will use from April 1 will be a Japanese red-crown crane with its wings extended in full flight. First registered as a trademark of Japan Airlines in August 1959, the circular crane logo was painted on JAL’s entire fleet throughout the period of the airline’s international network expansion.


It remained a primary feature of the JAL livery for more than 40 years and became an unmistakable image representing Japan Airlines and the country of its domicile.

Japan Airlines is re-adopting its famous flying-crane logo, which the airline abandoned in 2002 after using it for more than 40 years. The airline is also going to spell out the Japanese Airlines name in bold, all-capitalized letters on its aircraft, rather than using a stylized 'JAL' title as it does now

Japan Airlines will feature the logo on the tails of its aircraft, which will see a livery change. While the fuselages of JAL’s aircraft will be all-white, much as they are now, the carrier will paint each aircraft with the title ‘Japan Airlines’ in sloping, bold, all-capitalized characters above its cabin windows, rather than the stylized  ‘JAL’ title with a samurai-sword-like logo cutting through it that Japan Airlines uses now. In the current JAL livery, the JAL logo is painted along the cabin-window line.

According to JAL, the symbol of the crane has come to be associated with the nation’s distinct hallmarks of pristine quality and reliability. JAL says it is determined to safeguard these values of the Japanese culture and to continue reflecting its quintessential hospitality from the heart to customers in the airline’s authentic services – a promise embodied in the group’s new corporate policy, unveiled on January 19.

“Japan Airlines started out as a pioneer and ventured on a path where no other company in Japan explored,” says Masaru Onishi, JAL Group president. “Today, we firmly resolve to recapture the unity and challenging spirit that our employees possessed at the time of JAL’s founding, and together, we will propel the company forward over the hurdles that lie ahead to again stand at the forefront of this ever-evolving industry.”

This photograph is of a Japan Air Lines DC-10-40 in the livery the airline used from 1989 to 2002 and showing the circular, flying Japanese red-crown crane logo the airline used from 1959 to 2002 before adopting a stylized logo suggesting a partial view of Japan's national red rising-sun flag. The re-styled Japan Airlines is re-adopting the famous flying-crane logo with effect from April 1, 2011. This photograph was taken by Los688 at Kansai International Airport on July 28, 2001

“Now, represented by the high-flying crane, we hereby renew our commitment to provide our valued customers with the highest levels of service, and to diligently raise our corporate value so that the JAL Group can once again contribute to the advancement of society,” adds Onishi.

The first aircraft to be painted with the new logo will be a Boeing 767-300ER for international flights. Although staff uniforms will remain unchanged, corporate items such as signage, name tags and stationery which bear the current logo will be phased out over the next few years.

airline color schemes21 airline liveries29 JAL46 JAL Group4 Japan Airlines53 Japanese red-crown crane logo1
Recent Comments
Hotel Review: Fairmont Kea Lani, Maui

Hotel Review: Fairmont Kea Lani, Maui

Destinations Sep 24, 2018

Hotel Review: Loews Regency San Francisco

Hotel Review: Loews Regency San Francisco

Featured Articles May 25, 2018

New International Network Boosts Avianca Brasil’s Growth

New International Network Boosts Avianca Brasil’s Growth

Airlines Dec 28, 2017

Hotel Review: The Phoenician, Scottsdale, Arizona

Hotel Review: The Phoenician, Scottsdale, Arizona

Featured Articles Sep 12, 2017

InterCaribbean Airways to Expand with Regional Jets

InterCaribbean Airways to Expand with Regional Jets

Airlines Jun 23, 2017

Scottsdale, Arizona – a Hometown Feel away from Home

Scottsdale, Arizona – a Hometown Feel away from Home

Destinations May 9, 2017

Airbus Delivers Its 1,000th A330

Aircraft Jul 19, 2013

Southwest Announces Love Field Service to Nine More Cities

Airlines Feb 12, 2015

Lambert-St. Louis Re-Dedicates Its Famous ‘Black Americans in Flight’ Mural

Airports Feb 17, 2012

Finnair to Launch Seasonal Service to Chicago for Summer 2015

Airlines Nov 13, 2014

Recent Comments
  • Pissed off passenger on Atlas Air Is Approved to Operate U.S. Military Passenger Charters
  • Serena Casa Viva on First JW Marriott Hotel in Colombia’s Capital Bogota Opens
  • Joop de Jong on Sint Maarten ATC Facility Seeks to Extend Airspace Coverage
  • Brian Wilson on Air Canada Unveils A New Livery ‒ Again
  • Brian Wilson on Air Canada Unveils A New Livery ‒ Again
Popular Tags
The Boeing Company249Airbus245American Airlines202Airbus A320 Family199Boeing 737-800195regional airliners194Airbus A320191New York JFK185New York182Boeing 787175regional airlines158codeshare157Delta Air Lines157JFK154Los Angeles International Airport151
© AirlinesandDestinations 2017. All Rights Reserved.