Hawaiian Airlines and Virgin America have signed cooperative marketing agreements with each other in order to expand the reach of their respective networks and...

Hawaiian Airlines and Virgin America have signed cooperative marketing agreements with each other in order to expand the reach of their respective networks and provide a range of new travel benefits for their customers.

Starting on November 15, members of HawaiianMiles, Hawaiian Airlines’ loyalty program, are able to redeem their miles for award travel on all Virgin America routes, and members of Virgin America’s Elevate frequent flyer program can now redeem Elevate points for flights on all routes flown by Hawaiian.

Virgin America operates an all-Airbus fleet of A319s and A320s and by the middle of the decade could have 76 or more aircraft in service, given the size of its current fleet and existing orders


Additionally, Hawaiian Airlines has placed its ‘HA’ flight code on Virgin America flights to Boston, Dallas, Fort Lauderdale, Washington Dulles; New York JFK; Las Vegas; Los Angeles; Chicago; Philadelphia; Portland, Oregon; Seattle and San Francisco.

This agreement, only the second codeshare agreement for California-based Virgin America, now offers seamless booking and one-stop check-in on a single ticket for passengers traveling between Hawaii and multiple Virgin America destinations in the U.S.

Under the codeshare agreement, travelers can purchase tickets at www.HawaiianAirlines.com, through Hawaiian Airlines’ reservations call center at 1-800-367-5320, from a travel agent, or via online travel agencies.

Both Hawaiian Airlines and Virgin America will check bags through to guests’ final destinations and will issue boarding passes at initial check-in for connecting flights on Virgin America and Hawaiian. HawaiianMiles members are able to earn mileage on all codeshare flights covered by the agreement.

In 2001, for long-haul Boeing 767-300ER operations, Hawaiian Airlines became the first airline without prior ETOPS (extended-range, twin-engine operations) experience to gain 180-minute ETOPS approval from the FAA. This meant its aircraft could fly routes over ocean or remote territory where the nearest diversion airport was 180 minutes’ flying time away from the aircraft’s track


Hawaiian is the third airline to partner with Virgin America’s Elevate program and the first Elevate airline partner outside the Virgin airline family – Virgin Atlantic Airways and Virgin Australia are already Elevate partners.

The linkup will make it possible for Elevate members to fly to Hawaii for as few as 20,000 Elevate reward points. Elevate members may now start booking on Hawaiian by calling Virgin America at 1.877.FLY.VIRGIN (1.877.359.8474).

Earlier this year, Virgin America rolled out enhancements to its Elevate frequent flyer program.

These included Elevate Gold and Elevate Silver status levels, which offer perks such as priority check-in, security clearance and boarding; points bonuses; free checked-bag allowances; enhanced digital and social rewards; private discounts; an expanded advance purchase upgrade window for the airline’s exclusive eight-seat First Class; complimentary space-available upgrades to the carrier’s premium Main Cabin Select service; and complimentary access to the best seat assignments within the Main Cabin sections of its aircraft.