Embraer’s 100th aircraft for the Chinese market landed in China on October 31, marking a significant milestone for the Brazilian company’s presence in China.
The aircraft is an Embraer 190, which will be operated by China Southern Air Holding Xinjiang Company. This is a regional subsidiary of China Southern Airlines, the largest airline in China and one of the largest in the world in terms of traffic volume. The China Southern subsidiary will receive up to 30 Embraer 190s from CDB Leasing Co., Ltd., which has ordered 20 Embraer 190s to date and has optioned 10 more.
Embraer delivered its first aircraft in the region in 2000. Today, the fleet includes 97 commercial and three executive jets operated by 10 customers throughout the Greater China region, including mainland China, Hong Kong and Macau.
“The delivery of [the] 100th aircraft to the Chinese market is an important milestone for Embraer. With a decade of history, the company now accounts for around 70 per cent of China’s aviation market of up to 120 seats,” says Guan Dongyuan, president of Embraer China.
“The milestone also indicates the robust development of China’s regional aviation industry in the past few years, and we are proud to be part of the efforts to promote regional aviation in China,” adds Guan. “With more aircraft to be delivered, Embraer will continuously improve its customer support and services to better meet customer demands.”
Embraer officially inaugurated a representative office in Beijing in May 2000. To date, the company has received firm orders for 150 aircraft from Chinese customers, including 131 commercial aircraft and 19 executive jets. Embraer says that year by year its products, both commercial and executive, are becoming more popular in the region.
The number of Embraer aircraft on firm order in 2011 by Chinese customers has reached 35 aircraft, 20 Embraer 190s and 15 executive jets.
In light of its expanding customer base in China, Embraer established its first wholly owned subsidiary in the country – Embraer China Aircraft Technical Services Co., Ltd., – in 2010 to provide customers with all round support, including spare parts sales, consulting services concerning technical issues and flight operations.
To support its fast-growing China-based fleet better, the Brazilian manufacturer is investing to strengthen its service network in the region for both airline and executive customers.
Tianjin Airlines, which operates the largest Embraer E-Jets fleet in Asia, is an authorized service center for commercial jets, while Hong Kong-based Metrojet Ltd. will soon be fully equipped to provide services for the Legacy 600, Legacy 650 and Lineage 1000 executive jets.