Delta Air Lines is adding new elements to its U.S. transcontinental service, offering customers traveling between New York JFK and Los Angeles, San Francisco and Seattle more in-flight dining and entertainment options.
New service offerings on Delta Air Lines’ transcontinental flights will include:
● Sparkling wine in BusinessElite;
● Copies of The New York Times, The Wall Street Journal and USA Today for BusinessElite customers, beginning in late spring;
● BusinessElite express meals; beginning this fall;
● Complimentary headsets for all customers seated in Economy Comfort and Economy;
● Free beer, wine, spirits and premium snacks in Economy Comfort in April;
● Complimentary movies and on-demand TV shows in Economy, plus free HBO selections and new release movies for customers seated in Economy Comfort, starting this summer;
● 375ml bottles of Hess Select Chardonnay and Meiomi by Belle Glos Pinot Noir available for purchase in Economy Class, beginning in March;
● Starbucks coffee for all transcontinental-service customers, beginning this summer;
● An expanded movie and on-demand TV library, with up to 100 movies to choose from;
● An upgraded food-for-purchase menu including more child-friendly and healthy options, beginning this fall; and
● All transcontinental flights out of New York JFK will depart from Terminal 4, Delta’s new international terminal, which opens in May.
“In addition to product elements such as full flat-bed seats and in-flight Wi-Fi, sometimes it is the smaller, more personal touches that really make the flight experience an exceptional one,” says Joanne Smith, Delta’s senior vice president – in-flight service.
Delta Air Lines is also launching ‘Ideas In Flight’, a program through which Delta will test new products and services and gather real-time feedback from customers on board and via Facebook.
“Ideas In Flight puts customers at the heart of our process. They know better than anyone what it takes to make flying better and their valuable insights and feedback will help shape new initiatives as we continue to innovate and improve the travel experience,” says Tim Mapes, Delta’s senior vice president – marketing.
Customers may participate by accessing the Ideas In Flight website for free while onboard transcontinental flights, via in-flight Wi-Fi and through the dedicated tab on the Delta Facebook page.
Delta recently announced plans to introduce full flat-bed seats in the BusinessElite cabin of all transcontinental flights operating between New York and Los Angeles, San Francisco and Seattle, from March.
The airline will operate its transcontinental flights using a combination of Boeing 757 and Boeing 767 aircraft. The first transcontinental-configured 767 will begin flying in March, between New York JFK and Los Angeles.
By June, four of Delta’s seven daily flights between JFK and Los Angeles, and one of five daily flights between New York and Seattle, will be operated by Boeing 767s featuring flat-bed seats in their BusinessElite cabins.