United Airlines has partnered with well-known fashion designer Cynthia Rowley to create new uniforms for its employees for use from 2011.
Fashionable, functional uniforms will be designed for United flight attendants, pilots, customer service representatives, ramp service and maintenance employees.
“New uniforms, with an improved look and feel, are a key investment in our company and our people, who are the face of United,” says John Tague, president of United Airlines. “It is one of the many investments we are making in our future, including improving our aircraft interiors, on-time reliability and customer satisfaction. We have chosen Cynthia for her keen sense of style and for her commitment to involving our employees’ important input throughout the design process.”
Like United, Cynthia Rowley is a Chicago-area native and has global brand recognition, with approximately 50 of her own stores in locations such as New York, Chicago, Boston, Charleston, Japan (including Tokyo, Osaka and Kyoto) and Taiwan. Her signature collection of womenswear and related accessories is also sold in better department, specialty and online stores all over the world.
Cynthia Rowley speaks with United Airlines flight attendants Duarte Nunes-Biscaia and Carrollen Hill to understand better the uniform changes that employees would like to see
“Travel is a huge part of my life and authentic to our brand,” says Cynthia Rowley. “It’s such an exciting opportunity to design for United, a company with a rich history, expansive global reach and, like myself, Chicago roots.”
Cynthia is kicking off a month-long schedule of open-forum meetings with United employees around the world, including Chicago, New York, Los Angeles and London.
The new uniforms, available in mid 2011, will provide a modern, consistent look for United’s employees and are intended to improve how comfortable they feel while working, by offering increased functionality in design and more breathable and durable fabrics.
The new uniforms will also be more cost-effective as a result of the updated fabrics and a streamlined inventory process, says United. The airline is also ddditional work systemwide to improve its aircraft interiors, on-time reliability performance and customer satisfaction.
United says it has seen customer satisfaction improving as its on-time reliability performance has improved, and as customers respond favorably to United’s new international first and business lie-flat seats, new first class cabins and leather seats on select A320 aircraft, and soon-to-come new leather seats in all domestic first class cabins.
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