Meanwhile, Aircell reports that over the past year the daily number of aircraft deployed with Gogo Inflight Internet service has increased steadily and today the company is providing service on more than 600 commercial aircraft.
Aircell says that, with the growing availability of Gogo, passengers are going online in-flight at an accelerating rate. Although the service started on only a handful of planes a year ago, availability and usage have expanded rapidly and Gogo served its one-millionth customer in October. At the current rate of expansion and with users fast approaching 100,000 per week, Aircell expects the Gogo service to record its two-millionth user in January.
“While public debates continue regarding whether passengers will pay for the service, the hundreds of thousands of paid Gogo sessions every month have answered that question,” says Ron LeMay, Aircell’s president and CEO.
“By recognizing this milestone and the rapid growth curve we are on, we are celebrating the countless ways Inflight Internet has changed ― and enhanced ― the flying experience,” says LeMay. “Our customers are not just e-mail checkers and instant-messagers who use Gogo to quickly accomplish a task and then log off. They are also Facebook and Twitter fanatics, fantasy football moguls, photo-uploaders, music-downloaders and video-watchers.
Adds LeMay: “Gogo is their ‘time machine,’ making time fly by as they are able to immerse themselves in the things that matter most to them. They log onto Gogo as soon as the plane reaches 10,000 feet and don’t log off until they have to. In fact, they spend twice as much time on Gogo as a visitor to the average ground-based hot spot.”
Aircell says it is clear the rapid expansion of Gogo Inflight Internet is due to the quality and speed of the service and the customer experience it delivers. In a recent survey conducted by Lucidity Research for Aircell, more than 90 per cent of respondents stated that they were fully satisfied with their Gogo experience, according to Aircell.
In addition, says Aircell, the survey showed that the vast majority of air travelers who’ve used Gogo indicate they are likely to recommend it to others and attest to this by using it again and again themselves. At this early stage, more than 30 per cent of the people who log onto Gogo each day are repeat users and the figure is climbing daily, according to Aircell
“Having recently found in our own studies that a large number of airline passengers would rather have Internet than meals in-flight, it’s not surprising to see the take rates Gogo has experienced,” says Kelly Davis-Felner, marketing director of the Wi-Fi Alliance. “Travelers want to use Wi-Fi in flight so they can stay connected with their offices, colleagues, friends and families on the ground. They see tremendous value in the service and are not only willing to pay for it, but are also likely to become repeat customers and champions of the service.”
As winner of an exclusive U.S. Federal Communications Commission frequency license in 2006, Aircell has built the first North American mobile broadband network for commercial and business aviation.
Related to this story:
- US Airways to Install Gogo Wi-Fi Internet Service on A319s, A320s and E-Jets
- Gogo Plans to Roll Out New In-Flight Multimedia Platform Later This Year
- Majority of Alaska Airlines’ Fleet Now Equipped for Gogo Inflight Internet
- Alaska Airlines to Outfit Fleet for Gogo Inflight Internet Service
- Gogo Inflight Internet Service Marks First Anniversary
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