Virgin America has teamed up with DreamWorks Pictures to create a unique marketing campaign for the launch of the new motion picture Real Steel.
At Los Angeles International Airport on September 23, the film’s star, Hugh Jackman, unveiled a new Airbus A320 named “Real Steel” with a larger-than-life image of the film’s “World Robot Boxing” contender “Atom” on the aircraft fuselage.
The “Real Steel” Airbus A320 entered commercial service immediately, so flyers across the United States may soon see the aircraft.
Set to debut in theaters nationwide on October 7 and on Virgin America’s Red in-flight entertainment system later this year, Real Steel is set in the near future at a time when the sport of boxing has gone high-tech, with 2,000-pound robots having replaced human boxers.
“I am so happy to inaugurate this ‘Real Steel’ Virgin America plane,” said the film’s star, Hugh Jackman at the unveiling of the special-livery aircraft. “I can’t wait for the fans to see the movie on October 7th.”
Virgin America makes a few cameo appearances in the film.
Real Steel stars Hugh Jackman as Charlie Kenton, a washed-up fighter who lost his chance at a title when 2,000-pound, 8-foot-tall steel robots took over the ring. Now nothing but a small-time promoter, Charlie earns just enough money piecing together low-end bots from scrap metal to get from one underground boxing venue to the next.
When Charlie hits rock bottom, he reluctantly teams up with his estranged son Max (Dakota Goyo) to build and train a championship contender. As the stakes in the no-holds-barred arena are raised, Charlie and Max get one last shot at a comeback.