Transavia Company, a subsidiary of the Air France KLM Group, has announced a firm order for 17 Boeing 737-800s.
The Transavia.com order, which Boeing values at $1.6 billion at current list prices not including the options on three additional 737-800s which Transavia Company has also secured, was previously booked and attributed to an unidentified customer on the Boeing Orders & Deliveries website.
Transavia’s order will significantly support the growth of its operations from France and the Netherlands, according to Boeing Commercial Airplanes.
Nowadays specializing as a low-cost carrier, Transavia.com has separate operations in the Netherlands (where it began life in the late 1960s as an independent charter carrier and where it is known as Transavia) and France (where it operates as Transavia France).
A short-lived Transavia Denmark unit based at Copenhagen Airport ceased operations in 2011 after failing to meet traffic and commercial expectations.
Transavia, which operates as the low-cost arm of Air France KLM, currently has an all-Boeing fleet of nearly 50 Boeing 737NG jets, most of them 737-800s.
“We have grown to become one of the leading low-cost carriers in France and the Netherlands by effectively utilizing the unrivaled economics and unmatched reliability of the Next-Generation 737,” says Bram Graber, CEO of Transavia Company.
“This latest order will provide us with a solid platform to grow our business, while offering our passengers outstanding value and comfort,” adds Graber.
“Transavia has been operating 737s since the mid-1970s and it is a testament to the outstanding qualities of the 737 family that four decades of this airplane will remain the backbone of its fleet in the years to come,” says Todd Nelp, vice president of European sales for Boeing Commercial Airplanes.
To date, the Boeing 737NG family has accumulated firm orders for more than 6,800 aircraft.
Boeing is attempting ‒ with some success ‒ to obtain orders for fewer than 400 remaining 737NG production slots still available before 737 production switches entirely to the Boeing 737 MAX family, the manufacturer’s next and probably final generation of 737s.
Transavia Company has six bases, with Amsterdam Airport Schiphol and Paris Orly Airport as its main hubs. It serves 110 destinations in Europe and North Africa and it carried more than 10 million passengers in 2014.