Thomson Airways has added the hashtag #nameourplane to the side of one of its Boeing 737-800 jets. To enter the competition, consumers can tweet...

UK leisure carrier Thomson Airways says it has become the world’s first airline to give the public the chance to name a new Boeing 787 Dreamliner using Twitter.

Thomson Airways has added the hashtag #nameourplane to the side of one of its Boeing 737-800 jets.

This photograph shows maintenance staff adding a decal of the Twitter hashtag #nameourplane to a Thomson Airways Boeing 737-800, for a competition in which the UK leisure carrier asked the public to tweet photos of the plane and their suggestions for potential names for one of Thomson's Boeing 787-8 jets. First prize in the competition was to be a flight on the 787 in question

To enter the competition, consumers can tweet an image or the location of where they spotted the hashtag, along with their reasons why they should get to name the new Boeing 787-8. Those who don’t get a glimpse of the hashtagged 737 can still tweet their suggested names.

“The arrival of the 787 Dreamliners will be an exciting time for Thomson Airways and our customers. It was only fitting to name one of these revolutionary aircraft in an equally innovative way, says Chris Browne, managing director of Thomson Airways.

“We’re delighted to be the first UK airline to fly the 787 Dreamliner,” adds Browne. “We feel that this is the perfect way to give something back to our customers and make one of them a part of our history as we celebrate our 50th anniversary.

“Not only will the winner choose the name of our state-of-the-art aircraft, but they will also win a flight on-board, where they can enjoy a host of ground-breaking features designed to make their in-flight experience more enjoyable.”

The Thomson Airways Boeing 737-800 featuring the Twitter hashtag #nameourplane takes off after having the hashtag added to its fuselage for a public competition to name one of the carrier's Boeing 787-8s

Thomson Airways says it will give special consideration to tweets featuring original twitpics of the hashtagged 737-800.

The winning entrant will be chosen by a panel of judges including Browne; Todd Nelp, vice president of sales for Europe, Boeing Commercial Airplanes; and Captain Stuart Gruber, Thomson Airways’ head of training and the 787 test pilot.

Thomson Airways will operate Boeing 787-8 widebodies from four UK regional airports from May 1, 2013 – Manchester, London Gatwick, Glasgow and East Midlands.

Beginning with long-haul routes to Mexico and Florida, Thomson Airways has plans in development to make best use in the future of the Boeing 787-8’s long range. The airline has 13 Boeing 787-8s on order, with another 13 optioned.