The order, which Boeing values at $1.2 billion at list prices, brings the total number of 737-800s Norwegian Air Shuttle has ordered direct from...

Norwegian Air Shuttle ASA, commercially branded ‘Norwegian,’ announced an order for 15 Boeing 737-800s at the international 2011 Paris Airshow.

The order, which Boeing values at $1.2 billion at list prices, brings the total number of 737-800s Norwegian Air Shuttle has ordered direct from Boeing to 78.

Norwegian also has finalized its contract to purchase three Boeing 787 Dreamliners, an agreement the Oslo-based operator announced in May, which brings the total number of Boeing 787s it will operate to five. The total includes two 787s to be leased from ILFC.

The order announcement was made at the Paris Airshow by Marlin Dailey, Boeing Commercial Airplanes vice president of sales & marketing, and Norwegian Air Shuttle CEO Bjorn Kjos.

At the Paris Airshow on June 21, 2010, Norwegian Air Shuttle ordered 15 more Boeing 737-800s. The airline already operates a large number of 737-800s

“At Norwegian, we are committed to being progressive and thinking long term. This order gives us an opportunity to secure and invest in the company’s future. These new Boeing 737-800s will give us a tremendous competitive advantage, enabling us to reduce our overall costs even more,” says Kjos.

“Brand new, fuel-efficient aircraft are necessary for us to continue to grow,” adds Kjos. “In the long run, owning is more advantageous than leasing and as we begin to phase out our older aircraft, it is crucial we are able to purchase new airplanes. From an environmental perspective, we know that Boeing is continuously working on measures to reduce emissions, making new aircraft a win-win for both the environment, our passengers and for us as a company,” he added.

Boeing says the 737-800, which can seat up to 189 passengers is 1,700lb (771 kg) lighter and can fly 315 nautical miles (583 kilometers) farther while carrying 12 more passengers than the competing model, which is the Airbus A320.

Today’s operators fly 737s that are 5 per cent more fuel efficient than the first Next-Generation 737s and additional improvements are on the way, according to Boeing, which says its performance-improvement package will boost fuel efficiency by approximately 2 per cent through aerodynamic and engine changes.

The improvements to the airframe and engine are expected to be in service between mid-2011 and early 2012 and will be incorporated into the 15 aircraft ordered by Norwegian.

After Ryanair, easyJet and Air Berlin, Norwegian is the fourth-largest low-cost airline in Europe. It operates 238 routes to 97 destinations across Europe into North Africa and the Middle East. More than 13 million passengers flew with the airline in 2010.