Mexicana has painted two of its aircraft in the new standard oneworld livery to highlight the Mexican carrier's addition to the oneworld alliance on...

Mexicana has painted two of its aircraft in the new standard oneworld livery to highlight the Mexican carrier’s addition to the oneworld alliance on November 10.

An Airbus A320 from Mexicana’s mainline fleet and a Boeing 717 operated by its regional subsidiary MexicanaClick ― which with MexicanaLink has also joining oneworld as an affiliate member ― are now wearing the special oneworld colors.


Soon, says oneworld, one of Mexicana’s mainline Boeing 767s will also be painted in the alliance design, so the Mexicana group will have aircraft in the oneworld livery flying on its regional, shorthaul and longhaul routes.

All of the group’s remaining aircraft will retain the regular Mexicana, MexicanaClick or MexicanaLink livery, as appropriate ― but now each aircraft will have a oneworld logo applied to its fuselage, by the front passenger door.

This is among the most visible elements of a massive rebranding exercise that marks the Mexiciana group airlines joining oneworld.

A MexicanaClick Boeing 717 is one of the first two Mexicana group aircraft to be painted in oneworld alliance colors following the entry of Mexicana along with subsidiaries MexicanaClick and MexicanaLink to the alliance on November 10

A MexicanaClick Boeing 717 is one of the first two Mexicana group aircraft to be painted in oneworld alliance colors following the entry of Mexicana along with subsidiaries MexicanaClick and MexicanaLink to the alliance on November 10

The Mexicana logo is being added to thousands of oneworld signs at the 700 airports worldwide on its member airlines’ networks, as well as on oneworld’s website and on all oneworld branding used in the alliance’s and its member airlines’ advertising, publications and stationery.

As a result, says oneworld, this will increase awareness of Mexicana in the nearly 150 countries served by the alliance’s carriers. At the same time, Mexicana and its affiliates will feature the oneworld emblem wherever and whenever they feature their own airline logo.

The 21,000 customers in the top three tiers of the MexicanaGO frequent flyer program have been sent new membership cards, bearing the oneworld logo, to ensure they receive their alliance benefits.

The oneworld aircraft livery was introduced earlier this year as the alliance celebrated its 10th birthday.

All of oneworld’s established member airlines have already painted some aircraft in their fleets (some 40 aircraft in total to date) in the special design. The alliance livery features the oneworld name in large letters, up to almost two metres tall, and the oneworld logo along the side of the fuselage, against a white or a polished metal background.

The name of the operating airline is placed in smaller lettering in a standard position at the front of the aircraft below the oneworld name and logo. Each carrier also retains its own regular tailfin design.

Mexicana, MexicanaClick and MexicanaLink are offering oneworld’s full range of services and benefits.