JetBlue Airways has unveiled its newest custom livery, ‘Binary Code,’ to promote its Fly-Fi service, which provides passengers with broadband Internet in-flight.
The one-off livery joins JetBlue’s fleet on the Airbus A320 registered N709JB, which JetBlue Airways has renamed ‘CONNECTED TO 01000010 01001100 01010101 01000101’.
Converted into the English alphabet, the binary sequence 01000010 01001100 01010101 01000101 stands for ‘Blue’, so in English JetBlue Airways’ newly renamed, re-painted aircraft is called ‘CONNECTED TO BLUE’.
In December, JetBlue Airways partnered with LiveTV and satellite provider ViaSat to create Fly-Fi. Six months later, nearly one third of JetBlue’s Airbus 320 aircraft are equipped with Fly-Fi, and the service is being added to additional JetBlue aircraft at an average rate of 10 aircraft per month.
JetBlue’s Fly-Fi Ka-band satellite connectivity, powered by ViaSat’s Exede Internet, is eight times faster than older, slower in-flight connections offered by some other U.S. airlines.
“This beauty of a plane truly represents the pride we have in providing our game-changing Fly-Fi service,” says Jamie Perry, director of product development at JetBlue Airways.
“We recently saw a record 136 connected devices on one of our flights ‒ all enjoying a great high-speed connection. We’ve never seen anything like that from other in-flight Wi-Fi products,” adds Perry.
‘CONNECTED TO 01000010 01001100 01010101 01000101’ has rejoined JetBlue’s fleet of 196 aircraft and can be spotted flying throughout JetBlue’s route network.