JetBlue Airways has unveiled a new tailfin livery design that will appear on some of its aircraft, as well as a new fuselage logo.

JetBlue Airways has unveiled a new tailfin livery design that will appear on some of its aircraft, as well as a new fuselage logo.

The new livery, called “Blueberries,” sports a tailfin design of concentric circles in the airline’s trademark colors, as well as a new white-cap on the tail.


The fuselage has also been updated: The JetBlue logo is entirely dark blue and featured prominently. All future livery-refresh cycles will convert the fuselage logo to the new JetBlue logo.

JetBlue Airways will schedule the new Blueberries paint scheme into its current paint-refresh maintenance cycle. The airline expects to have five aircraft painted in the new Blueberries livery by year-end.

“Over the years we’ve made our mark on the industry with a distinctive look ― from stylish uniforms [and] clear and distinctive signage, to tailfin patterns like Mosaic, Stripes, Harlequin and Windowpane,” says Dave Barger, JetBlue’s Chief Executive Officer. “To keep our look fresh as we approach our 10th birthday, we are proud to introduce Blueberries to our fleet.”

JetBlue Airways introduced a new aircraft tailfin design, named Blueberries, in Orlando, Florida on Tuesday, October 13, 2009. The new tailfin livery is JetBlue's ninth unique tail design

JetBlue Airways introduced a new aircraft tailfin design, named Blueberries, in Orlando, Florida on Tuesday, October 13, 2009. The new tailfin livery is JetBlue's ninth unique tail design

In addition to introducing the Blueberries livery, the airline also has announced the JetBlue Crewmember Tailfin Design Contest, in which JetBlue crewmembers will have the opportunity to submit up to three proposed designs for another new tailfin on or before November 17.

A panel of independent JetBlue judges will select 15 semi-finalists, from which a panel of independent “celebrity” judges will select between three and five finalists. The winning design will be chosen from among the finalists by public voting between December 8 and January 31, 2010, and the winning design will be announced on February 11, 2010 as part of the value airline’s 10th-anniversary celebration.

JetBlue will make more details of the contest available via its Facebook page at www.facebook.com/JetBlue and via Twitter at twitter.com/JetBlue. For entry instructions and complete official rules, crewmembers should visit the JetBlue intranet homepage.