Toulouse-based ATR has delivered a new ATR 72-500 painted pink to Azul Linhas Aéreas Brasileiras, to promote breast-cancer awareness.
On its fuselage, the aircraft promotes FEMAMA, a Brazilian non-profit organization dedicated to fighting breast cancer. In addition, ATR and its suppliers involved in delivery of the aircraft will contribute funds for the Toulouse Cancer Campus.
These funds will finance a breast-cancer promotion campaign during the next ‘Pink October’, an annual international awareness event.
When the pink ATR 72 arrives in Brazil, the airline will also conduct awareness initiatives for a week on breast-cancer screening and self-examination procedures at the Brazilian airports where the aircraft lands. These initiatives will include seminars given by FEMAMA volunteers and the distribution of informational brochures, which will also be available on board the aircraft.
Pink, the characteristic color of the city of Toulouse, which is the birthplace of both ATR and the center of excellence for cancer research, inspired the name of the aircraft, ‘La ville rose’ or ‘The pink city’. All the female personnel of ATR, FEMAMA’s president and women representatives of local and regional institutions attended the naming and delivery ceremony for the pink aircraft.
For Azul, it is very important to combine our growth with the development of social initiatives,” says David Neeleman, founder and chairman of the board of Azul Linhas Aéreas. “Our new ATR aircraft, and our partnership with FEMAMA, will bring us the opportunities of further communication on the importance of breast cancer prevention. A pink ATR aircraft is definitely an optimal way to bring this message across the country.”
“By getting involved with Azul Linhas Aéreas and FEMAMA in this major awareness programme, we aimed to associate ATR with such an important fight,” adds Filippo Bagnato, chief executive officer of ATR. “We are proud to see that an ATR aircraft will promote breast cancer awareness in Brazil. We are also pleased to establish a durable commitment with the Toulouse Cancer Campus, a growing institution which is becoming an international reference center. With this pink ATR aircraft we will have the opportunity of expanding the awareness message among our operators, thus providing an international dimension to such important initiative.”
Azul Linhas Aéreas Brasileiras began operating in December 2008. Today, it serves 30 cities and offers more than 200 flights per day with a fleet of 28 Embraer E-Jets and four ATR 72s. One of Azul’s Embraer 195s is also painted pink to promote breast-cancer awareness.
The airline will expand its fleet over the coming months with the delivery of 20 new ATR 72-600s and 59 additional Embraers. Azul employs more than 3,500 staff and generates thousands of indirect jobs in Brazil. Since its creation, it has transported more than 7 million passengers.
FEMAMA is a non-profit organization which brings together 46 Brazilian institutions in the fight against breast cancer. Founded in 2006, it is present in most Brazilian states through volunteers and non-governmental organizations. It is dedicated to consolidating a national program that promotes the emergence of public policies to improve health care towards the early diagnosis of breast cancer and to decrease mortality rates from the disease.