Air Canada Unveils A New Livery ‒ Again Air Canada Unveils A New Livery ‒ Again
The new livery is Air Canada's second new mainline-fleet livery so far this century, not including the separate livery designed for the aircraft of... Air Canada Unveils A New Livery ‒ Again

Air Canada has unveiled a new livery for its aircraft and new uniforms for its employees, at three events held simultaneously across Canada in Toronto, Montreal and Vancouver.

The new livery is Air Canada’s second new mainline-fleet livery so far this century, not including the separate livery designed for the aircraft of the carrier’s low-cost subsidiary, Air Canada rouge.


This is how Air Canada’s new livery looks on the carrier’s Boeing 787-9s

Air Canada adopted its current red, blue-green and white livery in 2004. It previous livery, featuring a red maple leaf emblem on a plain green background, was in service for just a decade, from 1993 to 2003.

That livery followed the livery for which Air Canada is perhaps best remembered, each of its aircraft wearing a red stripe along its fuselage and the tail featuring a white maple-leaf rondelle on a plain red background. Air Canada’s aircraft wore that livery for nearly 30 years, from 1964 until 1992.

Air Canada’s fleet of 300 mainline and regional aircraft are now being repainted in a black-and-white design that highlights the carrier’s traditional red encircled-maple-leaf ensign, or “rondelle”, which returns to the tails of the flag carrier’s fleet after an absence of 24 years.

These are the five liveries the mainline aircraft of Air Canada (and before that Trans-Canada Airlines, its direct ancestor) have worn since TCA was founded in 1936

The new fleet livery was designed by design firm Winkcreative, headed by Canadian entrepreneur Tyler Brûlé. Following the February 9 events at which the livery was unveiled, the first three aircraft sporting the new livery entered service immediately.

“Air Canada’s new livery signals a pivotal inflection point in our 80-year history,” said Benjamin Smith, Air Canada’s president, passenger airlines at the event in Toronto, where the airline’s largest hub is located.

“On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline,” said Smith.

Air Canada’s new fleet livery includes a red maple-leaf rondelle at the center of each aircraft’s black-painted underside

For the unveiling of the new livery, Air Canada also premiered new charcoal gray-and-black employee uniforms with red accents and accessories by Canadian designer Christopher Bates.

The uniforms are designed to complement the charcoal grays, natural tones and red accents featured in the new interior cabin design for Air Canada’s international fleet.

This double-page spread from the comprehensive brochure Air Canada has published to describe the details of its new livery details each of the design elements which are included in the livery

Air Canada’s pilots, flight attendants, airport customer service agents and other uniformed personnel, who together comprise approximately two-thirds of its 30,000 global workforce, will start wearing their new uniforms later this year.

A comprehensive brochure describing Air Canada’s new livery, with illustrations, is available at www.aircanada.com/content/dam/aircanada/portal/documents/PDF/media/livery/illustrative_guide_en.pdf.

  • Brian Wilson

    November 30, 2017 #1 Author

    I would like to see bring back the original. Red. And white. Stripes on the air Canada express

    Reply

  • Brian Wilson

    November 30, 2017 #2 Author

    I would like to see bring back the original. Red. And grey Stripes on the air Ontario dash 8✈️.

    Reply

  • Brian Wilson

    November 30, 2017 #3 Author

    My favourite is red and white stripes on the air Canada Boeing737. Also boeing 747. And also the DC9

    And also Dc10 original red and white stripes from 1980😀

    Reply

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